In the same way that you wouldn’t ask your electrician to do your plumbing, you don’t want an amateur photographer taking pictures of your home when it goes on the market. An Estate Agent’s professional skill set is in selling property, but it is not often they have spent years training to take beautiful interior shots of properties. It is often the case that the equipment used us not up to scratch and they just don’t have the required knowledge and expertise to deliver the results you need.
We live in a digital world where Google is always the first port of call and more people are searching for properties online before even making it into an estate agents office, so great photographs are becoming even more essential in marketing a house or business premises whether it be for sale or rent. It is often said that a picture can speak a thousand words and a great photograph will certainly get people through the door to look at your business or residential property, but a bad, poorly lit and wonky photograph will most likely do the exact opposite. Likelihood is that you are looking on this page because you are serious or at least starting to think seriously about having professional images taken of your property, so have full confidence that you will be hiring a photographer who’s serious about producing high quality images for you to make sure you heading off on the best direction.
I am a professional property photographer, I will make sure that you get the best results to make your business premises, house, flat or other property at it’s most appealing to your audience. Photographing interiors is a specialist skill. Knowing how to shoot a room to maximise its best features or to make sure buyers see the true potential takes time and the right equipment. A set of perfectly balanced pictures will always make a positive impact on people who are considering making the huge investment of buying a new house or even finding somewhere to rent and lay down their roots.
So why do you need to have high quality photos?
It is most likely that anyone looking for a property will be searching on Rightmove or an equivalent and with so many properties available to look at, poor quality images are guaranteed to stop buyers booking a viewing. So your home has to stand out to make sure people don’t discount you.
I have seen so many examples of photos taken using poor lighting, bad angles and even blurred – poor photography going to lose you viewings, it is also going to contribute to the price. Just as a perfectly decorated home will go for a higher price than a similar property that’s tatty and in need of work, badly presented pictures do impact how people feel about your asking price, so you need to make sure that you are that property which presents itself to it’s fullest potential.
When preparing to sell a house people often give it a new coat of paint, spruce up the garden, and clean every nook and cranny, I know, I have done it myself. So after you have gone to so much effort to make your home really stand out to prospective buyers, why leave the photographic representation of your home to an amateur? It’s like falling at the last hurdle of a race – if you don’t have great pictures, all your home improvement efforts may be wasted. Your prospective buyer may pass your property over for a more inviting picture.
So why should you pay for photos when the Estate Agents include it in their fee?
When I look at your property it is with my professional eye to make sure we pick the best perspective to put your home in it’s best possible light, this will ensure that each photograph compliments each other. This in turn will create a solid portfolio of pictures that will really help to sell your home and make sure the enquiries come in.
It is ever important to encourage people looking online to click on your property and it is the pictures that are going to play a huge part in that first step to viewing your property. Professional pictures encourage buyers to do just that.
Time is an ever increasing commodity these days so you need to tap into that lack of time and when it comes to making a decision on what house to view, don’t let the pictures let you down. People create shortlists based on many things and the pictures on a website help buyers sift out properties that don’t look right. The pictures are likely to be one of the key things that stick in their mind. So make sure the pictures that stick in their minds are great pictures and not poor ones.
Unless you are lucky enough to live in a real estate hot spot, it is a buyers market out there. When selling a house you have to do everything you can do to make your house more appealing to buyers. Expertly shot images, that accurately represent your property, give you an advantage over other properties in your area.
A few tips to help you sell…
It’s completely up to you if you want to do any of the points below but the more effort you can put into preparing your property, the better it’s going to look when it has been photographed.
The first thing people are going to see is the front of your house, so give yourself the best start and put yourself in the buyers shoes, look at your house from their eyes and see what you need to do.
If there’s flaking paint on the front of the house, give it a new coat. Make sure the front door and it’s furniture shine. Clean all the windows and make sure that planters and hanging baskets are looking great, they will make a big difference to how people feel about a house.
Fix any small problems like broken gates and letterboxes, loose paving slabs or stones knocked out of a wall. Give the hedge a trim and weed out the dandelions and thick clumps of grass poking through the driveway.
Put everything away that has no reason to be on show, otherwise it is easier for people to visualise the property without all of your items getting in the way of their vision, the less there is then the less to get in the way. Make sure bedrooms are tidy and clear of clothes on floors or hanging out on cupboard handles. Potential buyers want to be able to see themselves in the rooms, not your favourite shoes sprawled on the floor.
Clean surfaces reflect light far better than dirty ones do. Dirty surfaces not only reflect light badly, they make your house look dull. Get out the vacuum cleaner, the mop, dust all surfaces and walls, and scrub the front and back steps. You want your house to shine in the photographs people are viewing online.
And then it’s time to fix anything that’s broken. If there are wonky door handles, broken cupboard doors, lino that’s loose, fix them. It’ll make the pictures look better, and during viewings you wont be worrying about your potential buyer being put off by them.
These two rooms are the most important ones to get right – kitchens and bathrooms are the most expensive rooms to renovate in a house, so you want buyers to feel that even if it’s not perfect, they wont need replacing in the near future. It’ll help you at least get the price your asking.
Tidy all the surfaces and clean them, and the walls, and the floor, make the rooms sparkle. Put away gadgets in the kitchen – too many objects on the work surfaces suggest there isn’t enough storage. If it really has to be out make sure you clean them until they gleam.
After cleaning the bathroom thoroughly, only keep out decorative items and a carefully folded towel. Simplicity is the key to a beautiful bathroom.
Good lighting brings a room to life, so replace broken bulbs and where there are dark corners bring in a lamp or use a brighter central bulb.
Whether your garden is a small yard or an acre plot with borders and an ornamental fountain, give it good tidy. Remove any items that don’t need to be there, but if you have bikes and rabbit hutches, kids’ sandboxes and toys, make them look neat and tidy. By tidying it all up, giving the paths a sweep, and cutting the grass down, you vastly improve a garden’s looks and so the photographs will give buyers a real idea of how they might use it should they buy the property.
Have a look at images of properties I have photographed so you can see that I can do what I say I can.